Dating Apps Promised Love – But They’re Failing Miserably
“The dating app industry is worth over $8 billion, but most users aren’t finding love—they’re just swiping endlessly.” – Business Insider
Did you know that despite the massive growth of dating apps, most people are not meeting their perfect match? Instead, they’re stuck in an exhausting loop of meaningless conversations and disappearing matches.
- Swiping fatigue is real – A 2023 Pew Research study found that 70% of dating app users feel emotionally drained from online dating.
- The illusion of choice – Studies show that having too many options reduces satisfaction and commitment (Psychology Today).
Endless swiping was supposed to make dating easier, but has it only made it more frustrating?
The Hard Truth – Why Dating Apps Are Dying
“Dating apps aren’t designed to help you find love. They’re designed to keep you engaged.” – Dr Helen Fisher, Biological Anthropologist
What if I told you dating apps were never meant to help you find a real relationship? Their business model relies on keeping you single and constantly searching.
- Ghosting is at an all-time high – A 2022 study by Hinge revealed that 81% of users have been ghosted at least once.
- Fake profiles and bots ruin the experience – Research shows up to 30% of Tinder profiles are fake or inactive (BBC).
- Algorithms keep you hooked, not happy – Dating apps profit by keeping users swiping longer (MIT Technology Review).
If love is about meaningful connection, why are so many people feeling more disconnected than ever?
People Are Quitting – And the Numbers Prove It
“I no dey do again!” – More and more singles are walking away from dating apps, and the data backs it up.
- A 2023 Match.com survey found that 45% of singles prefer meeting in real life over online dating.
- Google Trends data shows a decline in searches for “best dating apps” since 2021.
- In Nigeria and across Africa, traditional matchmaking and social connections remain more trusted than algorithms and profiles.
“Omo, this app wahala no be for me.” Have we all finally realised that love isn’t something you can just swipe into existence?
The Future of Dating – What Comes After Apps?
“Love does not consist in gazing at each other, but in looking outward together in the same direction.” – Antoine de Saint-Exupéry
For years, dating apps claimed they would revolutionise romance. Instead, they have turned it into a frustrating cycle of swipes, ghosting, and superficial connections. As more people grow disillusioned, a shift is happening—so what’s next?
- Exclusive matchmaking is on the rise – According to Forbes, elite matchmaking services are becoming the go-to for serious daters who want quality introductions over endless scrolling.
- In-person events are making a comeback – Speed dating, social mixers, and curated gatherings are drawing professionals who value real-life chemistry over perfect profile pictures.
- AI matchmaking is the next frontier – Apps like Rizz and Iris use smart algorithms to analyse personality traits and improve match quality, eliminating wasted swipes.
Dating is evolving, but one thing remains true: you are more likely to meet your match at a wedding than in your inbox.
Are Dating Apps Officially Over?
Have dating apps truly lost their spark, or is there still hope for online matchmaking? If you’ve ever felt frustrated by endless swipes, ghosting, and empty conversations, you’re not alone. Maybe it’s time to rethink how we approach dating.
What has your experience been like? Have dating apps helped or hurt your search for love? Drop your thoughts in the comments!
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Article written and edited by Rhoda Erhabor
Featured Graphic Designed by Seye Somefun
Now, one last question—if dating apps disappeared tomorrow, would you actually miss them?
10 Responses
“I no dey do again!” – More and more singles are walking away from dating apps, and the data backs it up.”
This statement piqued my interest.
Me too!
“Have dating apps truly lost their spark, or is there still hope for online matchmaking?” This question deserves an answer right away.
You are right, Sarah.
I enjoyed reading the article.
Thank you and thank you.
Most of these dating apps have been abused. Just like social media, we can’t tell whonis real and ready for something serious. It’s really funny. I love this, Rhoda.
The inability to ascertain honesty is worse than being single.
The inability to ascertain honesty is worse than being single.
Thank you Patience.